Michael — start here
The whole thing, in one place.
Your brand and your website, end to end — the field manual that explains every decision, and the live site you can click through and reshape. Take your time. Tell us what feels like you, and what doesn't.
The thinking
The field manual
An 18-chapter brand book — the reason behind every color, word, and design choice, plus the Google Ads and SEO strategy. Read it on screen, or save it as a PDF.
Every decision, written down.
Archetype and personas · voice and word bank · the four homepage flavors · color, type, and components · calls to action · the copy deck · Google Ads · and SEO / AEO / GEO decisions.
The live site
Five pages, all working
Click any page to open it in a new tab. The number is tap-to-call, the coverage map is interactive, and the events are real and sourced.
Every page can be re-tuned — try it.
Open any page and click “Tweak this page” at the bottom-left. You can flip the whole site's voice, the logo, and the look on the fly — then tell us which feels right. Nothing you change is permanent.
Compliance
Legal pages
Starter wording, drafted to the kit's requirements and flagged for your attorney's review before launch.
Over to you
What we still need from you
A few owner decisions shape the final build. None block the review — but they sharpen the site, the ads, and the map.
- 24/7 or business hours? Changes the call asset, a top callout, and the map disclaimer.
- Service radius / counties — and confirm Midland is the sole response origin.
- Certifications (IWCF / IADC WellSharp / supervisor-level) to show as concrete authority.
- A short founder bio — years roughnecking and the path to leading response.
- Real field & founder photography — the single highest-value visual asset (drop-in slots are ready).
- Which voice feels like you — Hand, Standard, Right Call, or Steward (use the Tweak button).
- Legacy-well risk review — do you offer a pre-emptive advisory line, or response only?
- Legal review of Privacy / Terms / Accessibility before launch.